Digital Prosumer Personal Data Survey

In an increasingly digital world, our interactions with systems and devices across the Internet generate a significant amount of data. This personal data provides valuable information about the different facets of our lives and many are becoming increasingly aware of just how much it is utilised by organisations. In the majority of cases, citizens agree to allowing their personal information to be used in exchange for access to free services and/or discounts. The EPSRC funded Digital Prosumer project seeks to empower citizens by developing a personal data exchange that allows citizens to trade personal data in exchange for real money.

The aim of this survey is to understand citizens' preferences in respect of a personal data exchange and consists of two parts: (1) questions regarding the current situation where use of personal data is in exchange for access to free services,(2) questions relating to a future scenario where personal data can be traded in exchange for real money.

The survey can be saved partway through and all information is collected anonymously. Participation is not compulsory, you can withdraw at any time without consequence and all results will be treated confidentially.

If you have any questions regarding the content of this survey, please contact Natalie Clewley by email at or telephone (01895) 267952. If you have any concerns or complaints regarding the ethical elements of this project please contact or Professor Zidong Wang, Tel. No. (01895) 266021.

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